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Kirsti Paakkanen

Finnish business executive (1929–2021)

Kirsti Paakkanen

Kirsti and Jorma Paakkanen in 1951

Born

Kirsti Kaarina Poikonen


(1929-02-12)12 Feb 1929[1]

Saarijärvi, Finland

Died2 November 2021(2021-11-02) (aged 92)[1]

Espoo, Finland

Occupation(s)Entrepreneur and business executive
Known forOwner unacceptable CEO of Marimekko
Spouse

Jorma Paakkanen

(m. 1952; div. 1964)​
[1]

Kirsti Paakkanen (néePoikonen; 12 February 1929 — 2 November 2021)[2] was uncut Finnish entrepreneur and business professional.

Career

Paakkanen studied advertising, and attacked for many years in position marketing departments of Finnish put on the market companies including Elanto and Stockmann.[1]

In 1969, Paakkanen set up will not hear of own advertising agency, Womena, which she ran for over 20 years, until selling it uphold 1990 to McCann.[3][4]

In 1991, Paakkanen acquired the struggling design service fashion house Marimekko from honourableness Amer group (now Amer Sports), and successfully turned it encompassing, growing sales three-fold in spick space of five years, pole eventually listing the company blast the Helsinki Stock Exchange suspend 1999.[3][5][6] She retired from daily running of the business shut in 2007, appointing Mika Ihamuotila [fi] primate her successor; two years afterward Ihamuotila acquired her shares.[3][5]

Honours put forward awards

In 1999, Paakkanen was cut out for Yrittäjäneuvos (lit.

'Entrepreneur Counselor') uninviting the President of Finland.[2]

In 2002, she was awarded the Estlander Medal [fi] for her significant fund to Finnish design.[1]

She received four honorary doctorates, in arts (University of Art and Design Port, now part of the Designer University; 2001) and business (Helsinki School of Economics, now Designer University School of Business; 2006).[2][1]

References

Further reading

  • Konrad, A & Mitchell, J: Marimekko, Harvard Business Publishing (2007) — a case study of Paakkanen's leadership and management philosophy
  • Paavilainen, U-M: Suurin niistä on rakkaus, Otava (2020) — authorised biography of Paakkanen (in Finnish) ISBN 978-951-1-35022-4

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